Commitment to spreading smiles,
one-piece at a time!

TRICK or TREAT - Digitally Innovating Smiles!


Date: November 19, 2020 
Time: 10:00 AM - 11:00 A.M. CST
With companies innovating at an unprecedented pace and scale, how do you create an effective digital disruption that will stand out and bring a smile to millions? 

With their hunger and capability for unlocking purposeful innovation, Global CIO of Mars Wrigley, Romain Apert, and his team did exactly that. By reimagining Halloween with their first-ever new TREAT TOWN™ digital experience, they revolutionized a new way for families to celebrate a long-standing holiday tradition by enabling them to virtually trick or treat.

Join Fujitsu's Head of Customer Marketing Anamika Gupta for a conversation with Romain on November 19, 10 a.m. CST as he unveils how he and his team adopted a consumer-centric approach to innovation during challenging times by creating and launching the app-based digital experience that helped millions of families have a happier Halloween.

Save Your Seat Now !

Thank you.

Speaker’s Bio:

Romain Apert
Global CIO, MARS Wrigley

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Romain Apert, is the Global CIO of the Mars Wrigley, responsible for driving the digital transformation agenda while continuing to deliver effectiveness and efficiency to existing business and technology platforms.

As a member of the Mars Wrigley Leadership Team, Romain has been fostering a culture of exploration and reinforcement learning leveraging Bayesian mindset and techniques to continuously evolve key beliefs as we learn new information about the VUCA world (Volatile, Uncertain, Complex, Ambiguous), and ultimately create differentiating value for Mars Wrigley.

Join us and be inspired!